The Social Process

I am becoming increasingly interested in how social networking, rather than being viewed as a potential problem to be managed within the “traditional” view of governance and management – today still largely based on beliefs and structures that are a hundred years old – has enormous potential to revolutionize governance and management. In doing so, we could truly tap in to the experience of all employees (and other stakeholders) – not be limited to the knowledge/experience of a few anointed leaders or experts – and actually make the much-abused term empowerment mean something by giving people the opportunity to contribute to/participate in decision-making, actually be listened to and, as a result, really make a difference.

Will this be easy? Of course not – it will require major cultural and behavioural changes. Is it worth seriously considering? Absolutely!
This article by Peter Swabey in Information Age provides some food for thought in this regard.
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