This article was published in IndustryWeek today. It discusses that, while manufacturing companies and other enterprises are increasingly recognizing the opportunities for information technology to add competitive advantage and significant business value, the track record of successfully doing so continues to be less than stellar. The issue continues to be the failure to recognize that we are no longer investing in technology, but in IT-enabled change. Effective governance processes, supported by proven value management practices, such as those provided in ISACA’s Val IT 2.0 Framework, are required to ensure that the right IT-enabled investments — those that will create and sustain measurable value — are selected and managed such that they deliver that value throughout their lifecycle. Enterprises that do this are able to thrive in good times and survive in bad ones. Unfortunately, they are in the minority.