The Future of IT

After another couple of month’s silence precipitated by some minor surgery, the holiday season and, quite frankly, too much “same old – same old” news, a couple of articles have caused me to, once again, put my fingers to the keyboard.

The first, a blog – unfortunately his last with CIO.com, by Thomas Wailgum, IT in 2020: Will it Even Exist?, and the second by Marilyn Weinstein, again in CIO.com, The Power of IT Drives Businesses Forward. While the two titles might appear contradictory, I felt they were both saying the same thing in somewhat different ways, and that what they were saying is important – although not new.

In describing a new report from Forrester Research, “IT’s Future in the Empowered Era: Sweeping Changes in the Business Landscape Will Topple the IT Status Quo”, Thomas suggests that the question that lingers throughout the report is whether corporate IT, as we know it today, will even exist in 2020.

In the report, analysts Alex Cullen and James Staten identify three forces bearing down on IT that will likely have long-lasting ramifications. The three forces include: Business-ready, self-service technology (including cloud and SaaS adoption); empowered, tech-savvy employees who don’t think they need corporate IT; and a “radically more complex business environment,” notes the report.

Cullen and Staten write “The IT status quo will collapse under these forces, and a new model–empowered BT [business technology]–will take its place. Today’s IT and business leaders should prepare by rethinking the role the IT department plays and how technology staff engage the business, shifting from controlling to teaching and guiding.”

Well, whether it be these three forces or others, I certainly agree that the status quo is unacceptable and this rethink needs to take place – it should have taken place a long time ago.

In her article, Marilyn echoes a comment I have been making for well over a decade in saying “One of the most overused terms I’ve heard in the past few years as CEO of an IT consulting and staffing firm has to be the word “alignment.” With IT embedded in just about everything that we do, it is ridiculous. and dangerous, to continue to talk about alignment. As Marilyn goes on to say, “IT drives efficiencies. IT enables business. IT powers business success. The goal is not merely to align, but to get in front of the business goals and spearhead growth… IT does drive and enable business. It’s time for IT leadership to drive that point home. ” Again, the long overdue need for IT and business leaders to rethink the role the IT department plays and how technology staff engage the business.

The role of the IT leader, the CIO is indeed changing, or certainly should be. The CIO is accountable for delivering required technology services at an affordable cost with an acceptable level of risk. The business leadership is accountable for investing in, and managing and using technology such that it creates and sustains value for their organization – this cannot be abdicated to the IT function. But nor can it be done without the IT function – they have a key role to play here. The CIO, as the IT leader, is responsible for ensuring that their team works in partnership with other business leadership to help them:

  • optimize value from existing services;
  • understand the opportunities for business change enabled by current, new or emerging technologies;
  • understand the business changes they will have to make to realize value from these opportunities; and
  • select opportunities with highest potential value and execute such that value is maximized.

This requires moving beyond the current culture of delivery – based on a philosophy of “build it and they will come”, to a culture of value. This will further require moving beyond the current approach to IT governance – one that is again focused on delivery and the “factory” to a broader more strategic approach to enterprise governance – one that ensures that organizations have:

1. A shared understanding what constitutes value for the organisation;

2. Clearly defined roles, responsibilities and accountabilities, with an aligned reward system;

3. Processes and practices around value management, including portfolio, programme and project management, supported by complete and comprehensive business cases, with active benefits and change management; and

4. Relevant metrics, both “lead” and “lag”.

The Val IT Framework 2.0™ provides, in Section 6 – Functional Accountabilities and Responsibilities, a summary of the roles of IT and business leadership required to support this approach.

In the Afterword of the revised edition of The Information Paradox, I introduced a Strategic Governance Framework. Since that time, as well as working with ISACA in leading the development of The Val IT Framework, I have continued to refine that framework into what I now refer to as the Strategic Enterprise Governance Framework. Over the next few months, I will be introducing this framework, and describing each of the ten major elements that it comprises.

Moving to such a governance approach is a business imperative, one which is itself a major change programme that will take time to plan and implement, and also for the benefits to be achieved. We will not however come anywhere near realizing the full potential value of IT-enabled change until we do so. It is time to move beyond words and place an emphasis on action. This will require strong leadership, and engagement and involvement at every level of the organisation.

Helping Businesses Help Themselves

This morning, I spent little over an hour listening to Susan Cramm on the above live HBR webcast. I always enjoy what Susan has to say. She is a former CIO and CFO who definitely “gets it” when it comes to enterprises realizing value from IT-enabled change.

My takeaways – not new but very much reinforcing – from Susan’s webcast, which was based on her book “8 Things We Hate About IT” and the study which it describes, are that:

  1. It’s time to align authority and accountability for IT – in that the same way that we don’t expect the HR function to manage all our people, or the finance function to manage all our finances, we shouldn’t abdicate (my word) accountability for the intelligent (my word again) use of IT to the IT function.
  2. This means we need to re-architect our IT capabilities – key points being business leaders going from being “IT-dumb” (as the study reports 75% are today) to IT-smart, moving beyond thinking of IT as an organizational function to IT as a business asset, and moving beyond oversight to accountability, i.e. acknowledging their decision “obligations” (again, my word).
  3. The IT function should retain responsibility and accountability related to fiduciary, economies of scale and enabling infrastructure, while the business units must accept responsibility and accountability for delivery.
  4. The IT function stops doing things for the business that the business should be doing for themselves – shifting from an “IT Provides – Business Helps” model to an “IT Helps – Business Provides” model.

Basically, business leaders need to stop thinking of IT as a technology they can leave to IT specialists  to a business asset/tool that they need to manage such that it creates and sustains value for their enterprise and their stakeholders.

While it seems improbable that this has not yet happened, we know, as reinforced by Susan’s study, that this has not happened. From my experience:

  • A CEO told me, not that long ago, that while he knew IT was important, he was much more comfortable focusing on the “core business”. Years – no decades – ago, this might have been OK but today, in most enterprises, IT is embedded in most if not all aspects of the “core business”.
  • When we were developing Val IT 2.0, we added a practice within the VG1 process, Establish Informed and Committed Leadership, that was  VG1.3 Establish a Leadership Forum. The objective of this practice was to “…help the leadership understand and regularly discuss the opportunities that could arise from business change enabled by new or emerging technologies, and to understand their responsibilities in optimising the value created from those opportunities.” I was amazed – and somewhat disheartened – during the review process how many people questioned the need for this practice.
  • There is a consultant living just over the water from me who facilitates CEO forums and has become very successful at it. I approached her to see if we could work together to introduce the topic of CEO responsibilities, and accountabilities related to realizing value from IT or, more specifically IT-enabled change. Her response was “CEOs don’t want to talk about IT – they leave that to their CIOs.”

I am giving a keynote speech in November at the ER 2010 Conference in Vancouver. As I was listening to Susan, I reflected on the work of Steven Alter – a recognized authority in the evolving ER (or, more accurately, conceptual modeling)  space, who says: “IT success isn’t just about IT, it is about the effectiveness of people and organizations – IT usage makes an important difference only when it is part of a work system, and IT success is really about work system success.”

In the same way as the IT function – even if it were willing and capable – cannot be held accountable for the ultimate success of IT-enabled change, they cannot be held accountable for the ultimate success of work systems. They are undoubtedly accountable for delivering the enabling infrastructure, and responsible for working in partnership with the business to help them better understand potential opportunities – and the business responsibilities  and accountabilities related to successfully exploiting those opportunities, but cannot be held accountable for their ultimate success.

For this to happen requires significant behavioural change – there is and will continue to be resistance from both business and IT leadership. For this change to happen, we need – as Susan said today to “engage senior leadership in exploring the appropriate role for IT” and, I would add, their role responsibility and accountability in the context of that role. We need that leaderhip forum – an ongoing forum – that we proposed in Val IT 2.0 so that we can get “the right people in the room having the right discussion”.

The response from a number of listeners to the webcast, which is the same as I always get when I present, was “you have given us a lot to think about here.” Yes, we always need to think, but thought must be balanced with action. We have been talking about the role of business leadership related to IT-enabled change for well over a decade now – it’s time to move beyond thinking to action!

If you missed Susan’s webcast, you can watch a recording at http://s.hbr.org/cR3qlT

Getting Healthcare Right

I have just returned from a trip to Australia where I gave a keynote speech at the HIC 2010 Conference in Melbourne. I also had a number of other meetings and workshops while in Australia. most around the topic of healthcare and, more specifically, eHealth.

Those of you who read this blog will know that my primary passion is around value – specifically enterprises realizing value from IT-enabled change. What you may not know is that there are two areas where I have worked in the past, and continue to work, where I believe IT-enabled change has enormous potential to deliver real value, including social value – but they have as yet come nowhere near to doing so. These are healthcare and education.

Staying with healthcare, and resisting the temptation to further lambaste the UK NHS’s National Program for IT in Health (NPfIT), my experience, and a review of case studies from a number of countries, reveals two disturbing common features among them. These are:

  1. Much is said about the biggest challenge in realizing benefits/value from major IT-enabled change programs in Healthcare (often lumped under the eHealth umbrella)  being management of change – process and behavioural change – yet little or no guidance is provided on how to manage that change, or even what the major elements of change are; and
  2. Benefits are usually treated as an afterthought, often not well defined let alone evaluated until years into the program.

Basically, the approach appears to be: let’s get the technology implemented first, then we’ll find out what changes are required to “meaningfully use” the technology, then we’ll worry about the benefits. As long as we continue with this technology first approach, we will continue to fall dismally short of realizing the potential benefits of such change – the waste of money is a scandal – the opportunity cost of not delivering on the value promise is even worse. We must move from starting with the technology to “starting with the end in mind”.

Over the last few months, I have been involved in working on a number of case studies of enterprises who have made significant progress in implementing value management practices and developing a “value culture”. In preparing my speech to the HIC conference, I drew on the factors that I found to be common in the success of these enterprises – factors that I believe should be seriously considered in the healthcare context. They include:

  • Shifting the focus beyond technology, activities and cost to focus on change – process and behavioural change, outcomes and value
  • Strong and committed business leadership – change programs must be owned by the business and the business must be held accountable for the benefits of those programs
  • Appropriate business engagement and sponsorship/ownership – change cannot be done to people – it must be done with them
    • Cascading sponsorship – there must be leadership at all levels in the enterprise – this should include “formal” leadership, those appointed to lead, and “informal” leadership, those selected/looked to by their peers as leaders
    • “Front-line”  input and feedback – these are the people who usually know what needs to be done, their voice is all too often not heard
  • Clearly defined governance structure, role and responsibilities
  • Don’t underestimate the emotional and political issues around “behavioural change”
  • Be prepared to change course – both the journey and the destination
  • A strong front-end planning process with inclusive and challenging stakeholder engagement
    • Get “the right people in the room having the right discussion”
    • Use Benefits mapping workshops
      • Build clarity and shared understanding of desired outcomes
        • Recognize and balance/optimize different views of value
      • Surface “assumptions masquerading as facts”
      • Surface, understand and manage complexity – understand the full scope of effort including changes to the business model, business processes, roles and responsibilities, skills and competencies, reward systems, technology. organization structure, facilities and management of change
      • Don’t treat  as a one-time event – revisit regularly through an ongoing process
    • Avoid the “big bang” approach – break work into “do-able” chunks that deliver measurable value
  • Define, develop and maintain standard and complete business cases
    • Clearly defined outcomes
    • Full scope of effort
    • Clearly defined – and accepted – accountabilities (for outcomes – not activities)
    • Relevant metrics, both “lead” and “lag”  – “less is more” – measure what’s important and manage what you measure
  • An aligned and results-based reward system
  • A clear and transparent portfolio management process to select and optimize investments in IT-enabled change
  • Manage the journey
    • Use the updated business case as a management tool
    • A strong gating process for progressive commitment of resources
      • When things are not going to plan, understand why and be prepared to change course, change the destination or cancel the program
  • Manage and sustain the change
    • On-going inclusive two-way communication
    • Support/sustain with one-on-one coaching/mentoring
    • Celebrate and build on success
    • Learn and share

All investments in IT-enabled change are important, but few have such impact on all of us as  those in healthcare (and, I would add, education). We cannot continue to muddle through with technology-centric approaches that are designed to fail. We must learn from past failures. There is a better way. Starting with the end in mind, with strong ownership and leadership, inclusive engagement, and pro-active management of change – managing the destination and the journey – we can do better. We must do better. We deserve no less!

Value Management is not just a challenge for IT

I had the opportunity to deliver the closing keynote to the APM Benefits Management SIG Annual Conference at the National Motorcycle Museum in Birmingham, UK on Tuesday – from my home office in Victoria on Vancouver Island in BC, Canada (the view from which you can see below).
Slide1
The purpose of this blog is not to dwell on the technology that allowed me to do so – which has both advantages (in terms of not having to travel) and disadvantages (in terms of audience engagement and feedback) but to share some thoughts that I got from listening to the presentation that preceded my keynote. The presentation was entitled “Benefits in the Built Environment” and given by Matthew Walker.

Matthew defined the “Built Environment” as being “output centric” and relating to infrastructure programmes in the communications, energy, transportation, waste and water sectors. Within the UK context – and indeed any nation – these are often taken for granted – only thought about when they break – but are of strategic importance in terms of providing an economic backbone, having national security and quality of life implications and impact, and requiring sustainability targets. Investment in these sectors in the UK 2005/6 to 2009/10 has been ~£30b/yr and is currently projected to be ~£50b/yr in 2010/11 and to continue at that level until 2030, with the current drivers for investment in these areas being the economic situation, population growth and carbon reduction. Rising to this challenge requires diversification of investment methods and the political will and capability to make long-term investments. To deliver value for money, this will require prioritization of desired outcomes, and understanding of interdependency’s through effective benefits management, or – in my preferred terminology – value management. Does this sound familiar? This is what we have been talking about in the context of IT – or IT-enabled change programmes – for well over a decade or more! It gets even more familiar.

The track record of benefits management for such infrastructure investments – if you go beyond schedule, cost, and delivery to specification is largely unknown, but the indicators are not good. A 2009 APM report, “Change for the better. A Study on Benefits Management across the UK”, found that >60% of organizations had no more than an informal or incidental approach to benefits management, and ~70% felt that value was added only some of the time, or never.

Matthew’s recommendations included:

  • defining success in terms of benefits;
  • putting benefits management at the heart of oversight and governance of major programmes and projects;
  • increasing awareness and exposure of the business case;
  • using benefits management to prioritize investments; and
  • providing transparency through assurance.

Matthew stressed that achieving such a “benefits renaissance” would not be an “overnight journey”, but one that we must take – the “we” in this case including:

  • funders;
  • professional bodies;
  • business executives; and
  • construction industry practitioners.

I have long said that the issues around realizing value from IT investments or, more accurately investments in IT-enabled change, are not an IT issue but a business issue – a business issue that is not unique to IT. They are a symptom of our preoccupation with cost, activities and outputs, and our failure to move beyond this preoccupation to a focus on value – understanding the desired outcomes of an investment, and the full scope of interdependent effort required to deliver these outcomes, assigning clear accountability for outcomes – supported by relevant metrics and an aligned reward system, and designing and managing complete and comprehensive programmes to deliver those outcomes. Only when we do this – which will require significant behavioural change – will we  address “the challenge of value”,  and begin to consistently create and sustain value  for all stakeholders, including shareholders in the private sector, and taxpayers in the public sector. In today’s complex and rapidly changing economic environment, to quote from “Apollo 13”, “Failure is not an option!” Or, to quote General Erik Shinseki, a former Chief of Staff of the US Army, “If you don’t like change, you’re going to like irrelevance even less!

The Traveler Returns

To quote Mark Twain, “The reports of my death are greatly exaggerated!” Understandable, however, as it has indeed been quite some time since my last post. This is largely because I have been traveling extensively – a mix of business and  personal time – including Toronto, Asia, Alaska, Vancouver, the UK and Greece. Part of the personal time included a 23 day cruise from Beijing to Vancouver. A quick scan of emails on my return – once I eliminated the 90% related to the (aptly named) Cloud –  had me yet again shaking my head and wondering whether I had not been on a cruise ship at all – rather traveling in Dr Who’s police box time machine – backwards! Here are just a couple of examples:

  • In his May 21st blog, Project Managers Need to Engage IT At the Right Time, commenting on a project predictability seminar, Jim Vaughan says “It was noted that problems with requirements management are rarely with the IT organization and process. This caught me by surprise at first because I usually thought of IT, myself included, as the source of the problem.To get to the right requirements you need the right people to define those requirements. These are not the IT people. If we let the IT people define the requirements we will likely get into trouble. That is why people will blame IT for failed projects. The correct people to define the requirements are the business people and end users.” As this is what I have done for more than 45 years – and what I assumed was well understood, if not common practice – I was amazed that Jim should be surprised by this.
  • In a May 24th Computerworld article by Julia King, These CIOs go way beyond IT-business alignment, she discusses “an admittedly unscientific short list of pioneers in IT-business convergence including  The Progressive Corp., Southwest Airlines Co. and The Procter & Gamble Co.” as well as Vanguard Group and Zappos.com where “business and IT are virtually indistinguishable” and “IT doesn’t just support the business; it enables and continually transforms the business, often creating new revenue and profit streams.” I think that this is great – but why, when we have been talking about this for decades, are there still only a small group of pioneers doing this?

On a more positive note, I attended the CICA conference in Toronto at the end of March, where I gave a Val IT™ workshop, and was pleased to have some people talk to me about Val IT before they even knew who I was, and also to discover that an increasing number of organizations, including the Office of the Auditor General of Canada, are using it, or planning to do so.

In May, I presented at the first annual CMC BC Consulting Conference in Vancouver – how could I resist speaking at a conference with the theme “Charting a course to value”. Among the other topics, there was much discussion about social media and networking and I was pleased to see a tweet sent from Chris Burdge of bWEST who was attending my presentation saying that he was finding it “surprisingly fascinating”. He has subsequently invited me to participate on a panel at a  SocialMediaCamp he’s organizing for October. My son, Jer (blprnt), is quite active in the social media scene, and has a digital art practice in which (I quote) he “explores the many-folded boundaries between science and art”. He and I have been spending quite a bit of time lately discussing the intersection of governance and social media/networking – not just the current preoccupation with how to control social media/networking but, beyond that, how it could be used to improve governance, specifically the quality of decision-making, by tapping into a much broader experience/knowledge base. I may need to spend more time with him before October.

After Vancouver, I headed off to Greece to speak at the Thessaloniki Business Conference. There was an impressive line up of speakers, all of whom had a strong focus on value.  Many of the messages resonated with me, including:

  • Professor Leslie de Chernatony, Professor of Brand Marketing Universita della Svizzera italiana and Aston Business School, who spoke about “Growing out of a recession through more effective brand strategies” stressed that that companies needed to focus on value – not price, to move beyond product quality to outcome quality, and to “watch how you invest”.
  • Howard Stevens, CEO of The HR Chally Group, talked about “Unlocking the Science of Sales Development” and reinforced the value and outcome quality messages saying that there is only a 2-3% difference in product quality between the serious players, all products can be replicated, and what really differentiates the players is the “customer experience”. He also discussed the importance of business analytics and contended that we have information management (IM) backwards – we start with the company executives when we should be starting with the customer.
  • Harold Stolovitch of HSA Learning and Performance Solutions spoke on “Maximizing Workplace Performance in Tough Economic Times” and reiterated the importance of really “walking the talk” when it comes to treating people as “your most important asset” and said that study after study shows that the most important performance blocks are failing to set expectations and failing to provide feedback.
  • Jeremy Hope, Director of the Beyond Budgeting Round Table talked about “How to save 20%-30% on costs, by managing operational bureaucracy and the introduction of modern tools for the running of the Finance Department”, claiming that replacing the annual budget with rolling plans and forecasts could save 90% of time currently spent on the budget process. This is certainly in line with my thinking as expressed in The Budgeting Circus.
  • Dr David Hillson, Director at Risk Doctor & Partners, covered the topic of “Managing risk in innovation projects”. In defining risk as “uncertainty that matters”, he suggested that risks present opportunities as well as threats, with both needing to be managed proactively, and made the case that Risk Management addresses both threats & opportunities in a single integrated process.

I spoke on the role of IT in the economic crisis, and the challenge of maximising the value from IT. I made the case that, while Nicholas Carr might say that “IT [as a commodity] doesn’t matter”, how we manage the change that IT both shapes and enables determines the success or even survival of our enterprises, and business leaders must own and be accountable for this –  it is far too important to be abdicated to the IT function.

En route to and from the Greek conference, I read Joel Kurtzman’s book, Common Purpose. The need for leadership came across in most of the above presentations, and Joel provides a very insightful critique of today’s leaders, and the need for them to move beyond the traditional “command and control” model to establishing a  “common purpose” and creating a “feeling of ‘we’ among the members of their group, team or organization”. I will review this book in greater detail in a later post.

On the subject of books, I am also reading Susan Cramm’s latest book, 8 Things We Hate about IT – as always, Susan is “right on the money” and, again, I will shortly post a review. Also, I  have received a copy of Stephen Jenner’s latest book, Transforming Government and Public Services: Realising Benefits through Project Portfolio Management, which I hope to be able to get to soon and – yes – will again be posting a review.

Hopefully, it will not be 3 months before my next post, but, as I will be slowing down somewhat through the summer – if it ever comes, it may be a while before I get back to being as prolific as I have been in the past.

Behavioral Change – The Crux of the Value Challenge

As we start a new year, it is a time for me to reflect on what has passed, look ahead to what may be, and decide where to focus in 2010.

Not surprisingly, my two most referenced blog tags in 2009 were value and governance. Value because I believe that this is ultimately what everything we do should be about, and should certainly be the desired outcome of any investment, including, but certainly not limited to investment in IT-enabled change. Governance, because effective governance establishes the framework than ensures that management decisions and actions are focused on creating and sustaining value from investments  – through their full life-cycle from ideation to the management and eventual retirement of resulting assets.

I have found myself in many debates about value, including whether value is as or more important than cost or risk, or whether value implies financial and ignores intangibles. The Val IT ™ framework cuts through this debate by defining  value as “total life cycle benefits net of total life cycle costs adjusted for risk and (in the case of financial value) the time value of money”, and recognizing that benefits can be financial or non-financial. I prefer the term non-financial here to intangible as this can imply that the benefit cannot be measured. My definition of an intangible benefit is one whose contribution to value we have not yet learned to measure.

When it comes to governance, we must move beyond IT governance which perpetuates the separation between two solitudes of IT and the business. With IT embedded in just about everything we do, and becoming increasingly more so, we need to view governance of IT as an integral part of strategic enterprise governance – not a separate afterthought. We need to move away from simply talking about IT – which implies the technology alone – to IT-enabled change. IT in and of itself delivers no value – it is indeed a commodity and a cost. It  is how the business uses IT as a tool, to enable or, increasingly, to shape organizational change that actually creates or sustains value for the enterprise. The implication of this is that we will come nowhere near realizing the potential value of IT-enabled change until we have effective governance with appropriate engagement, ownership and accountability from business leadership – governance that encompasses the full life-cycle of an investment decision, including the original investment and the resulting assets.

My thoughts around what is going to take to get such effective governance include:

  1. We need to shift the focus of governance to value.
  2. Value does not come from technology itself (in this regard I would question the 2009 Capgemini Global CIO Report that assigns 20% of value to the technology) – it comes from how people use the information that technology “provides”. I have said in the past and continue to believe that information and people are the most important yet under-utilized/leveraged assets in any enterprise.
  3. While the awareness (I would not go as far as saying understanding) of executives and business management of the importance of IT is certainly (in words at least) increasing they still generally abdicate responsibility and accountability for realizing value from IT to the IT function.
  4. It may be useful here to explore the parallels (or not) with the HR function. Like IT, HR is pervasive and people are embedded in all of what an enterprise does yet, while the HR function sets HR policies and ensures compliance with laws and regulations, management of HR is recognized as the responsibility and accountability of line management – not abdicated to the HR function. This does not necessarily mean that it is done well but the responsibility and accountability are accepted.
  5. Most of today’s CIOs are not capable of fulfilling the role that has been abdicated to them or even of building the bridges that are necessary to develop the partnership with the business that is essential to move forward – many probably (again, despite what they might say) don’t want, or are not willing to do so. A recent BCS poll  identified the top 10 critical topics for CIOs, 8 of which could be addressed by adopting the principles, processes and practices contained in frameworks such as Val IT, but a leading CIO Group took the attitude that whilst they might be critical issues, they are intractable and will be with us for the next decade at least or until something traumatic happens to shake the Executive Suite into taking notice.
  6. We don’t need any more frameworks – there is no shortage of books, frameworks, methods, techniques, tools etc. to address the effective governance and management of IT and the use of IT to create and sustain value – it is the adoption of these that is painfully slow.
  7. In The Information Paradox, we talked about the need to change how we think, manage, and act – to change behaviour – both individual and group behaviour – from the Boardroom to the front-line. While recognizing this need, the years since the book was published have shown that we seriously underestimated the challenge this would present. This is where we now need to focus our efforts.

Behaviours do not happen in isolation – they are both influenced by and influence other factors. We need to look at a continuum of behaviour, the characteristics of behaviour – specifically expectations and constraints, how these change as complexity increases, and the role of technology in all of this. Human behaviour is at the core of the issue we are dealing with here.

  • Human behaviour is a continuum from individual behaviour through group behaviour (where groups can be families, committees, organizations, communities, industries, countries, regions, societies, etc.).
  • At any level, there are both expectations and constraints (habits, norms,…).
  • The larger (number of individuals), and more distributed (breadth of the network) the group, the more complex this issue becomes.
  • Technology, by increasingly operating across and breaking down physical constraints (geography, distance, time, etc.) has (exponentially) increased this complexity (of what is sometimes called the “ecosystem”).
  • Slide1Paradoxically, with the advances in technology it is becoming simpler to introduce more complexity more quickly. As illustrated in the figure below, technology creates greater expectations while at the same time requiring increasingly significant changes to behavioural habits, or norms if those expectations are to be met – all this within an increasingly complex and interdependent “ecosystem”.

In discussing the issue of complexity with a colleague, he reminded my of the words of Thomas Homer-Dixon in The Ingenuity Gap in which he says “Looking back from the year 2100, we’ll see a period when our creations – technological, social ecological – outstripped our understanding and we lost control of our destiny. And we will think: if only – if only we’d had the ingenuity and will to prevent some of that. I am convinced that there is still time to muster that ingenuity – but the hour is late.” While he was talking of loftier issues, the words ring true here also. We need to explore these behavioural challenges and, in doing so, to attempt to provide answers (or at least some insights) to the following questions:

  1. How far can we realistically move value management – including measurement and attribution of benefits – from an art to a science? (I have believed and stated for a long time that it is a total waste of time to try to get too specific/accurate about attribution where – as there usually are – there are many sources of contribution. I think that it is however very important to be explicit about assumptions that are being made and the nature of the expected contribution such that indicators can be identified which can then be tracked to validate (or otherwise) the thinking behind the assumptions and the contribution.) How long should we realistically expect this to take?
  2. What are the individual and group behaviours that both constrain and, possibly, determine how far we can go towards value management (et al) as a science? (Some/much of this revolves around understanding and acceptance of responsibility and accountability – and, possibly the prevailing “culture of blame” – as well as learning from both unsuccessful AND successful investments).
  3. What are the external factors that further influence these behaviours, e.g. boom times vs. bust times, national and industry cultures, leadership styles, etc. and how do they influence the behaviour? (This raises a further question: “To what extent is there a/one “right way” of doing this?”)
  4. What interventions can positively change these behaviours?

I am currently working on a number of initiatives around these questions, both individually and with others, I will be talking about these more over the course of the year. Beyond talking, I will also be looking for ways to broaden the dialogue and to engage with practitioners who are wrestling with these issues on a daily basis.

Getting Information Management Right

A couple of recent articles by Thomas Wailgum in CIO.com got me thinking – yet again – about information management (IM – for more on IM see Enterprise IT or Enterprise IM?). The first, Information Wants to Be Free, But at What Cost?, makes the point that the more information that enterprises continue to exponentially collect, the more difficult and expensive it’s going to be for them to understand and disseminate that information. The second, The Future of ERP, Part II, makes the case for change in that after four decades, billions of dollars and many huge failures, big ERP has become the software that no business can live without—and the software that still causes the most angst.

In The Information Paradox, and every time I present or discuss the topic of getting real value from our increasingly significant and complex investments in IT-enabled change, I use the slide below to explain how the way we use IT has evolved.

Slide1

When I started in this business, back in the early 60s, most, if not all commercial applications of IT were automation of existing tasks – where the focus was on doing the same thing more efficiently. I call this the appliance era – applications were stand-alone and very little business change was required (as illustrated by the pie chart on the slide). You could essentially have be given the application for Christmas – plug it in and it would do the job.

In the next era, which emerged during the 70s, things became  more complex. We moved beyond automation of tasks to creating, storing, distributing and manipulating information. The focus here was on effectiveness – using information to do things differently and to do different things. You now had to worry about what information was needed, by whom, where, when and in what form – and people had to be trained and incentivized to work differently. Appliances now had to work together in an integrated way, and the way business was done had to change – I call this the rewiring era.

In the next era, which emerged during the 80s, we began to see what I heard a Northrop Grumman CIO describe as “game changing plays” – changing the rules of existing industries and creating new ones. I call this the transformation era. While the changes might not be possible without the technology, the bulk of the effort required to achieve the desired outcomes involves changes to the business – including the nature of the business, the business model, business processes, peoples roles and skills, organizational structure, physical facilities and enabling technology. Those appliances – now ranging from “mainframes” to smart-phones – have  to work together in an integrated way, not only within an enterprise, but outside it – on a global basis.

Unfortunately, while our use of IT has evolved – our management of it has lagged. In far too many cases, the focus is still on the IT appliance  – “plug it in and the value will flow”. Those days are long gone. We are not today simply dealing with appliances – or with simple appliances – we are dealing with massive organizational and cultural change – transformational change. Change that is enabled by technology, but of which technology is only a small part.

The more that I have though about this, and talked about it, the more I feel that one of the sources of the perceived and real failure of investments in IT-enabled change to deliver the expected business value is that we have still not got the information piece right. (Note that in the following comments, I may appear to, and indeed do, to a certain extent, use the terms data, information and knowledge somewhat loosely. This is not because I do not understand the difference – or at least have an opinion on it – but because terminology in common use doesn’t always make a clear distinction, and I don’t want to bog this post down with that discussion.)

While the amount of data we store continues to grow – Gartner predicts that the amount of enterprise data will grow 650 percent during the next five years, a recent Forbes Insights survey of more than 200 executives and decision makers at top global enterprises found that nearly one-quarter of the respondents cited the availability of timely data as one of the top barriers to aligning strategy and operations today. In an earlier post, The Knowing-Doing Gap,  I quoted James Surowiecki, from his book, The Wisdom of Crowds, where he said “…information flows – up, down and across organisations – are poor, non-existent or “filtered” in all directions, decisions are made by a very few with inadequate knowledge and information, and there is limited buy-in to whatever decisions are made.” So, with an enormous and growing amount of data being collected, at considerable cost, why haven’t we got it right? I would suggest that there are a number of reasons for the current state of affairs:

  1. Knowledge is power
  2. Not knowing what information is relevant
  3. Too much information
  4. Bad data
  5. System complexity
  6. Go with the gut

Let’s examine each of these.

Knowledge is power

Building on the Surowiecki quote referenced above, Sir Francis Bacon was (among) the first to say that “Knowledge is power”. Peter Drucker expanded on this saying “Today knowledge has power. It controls access to opportunity and advancement.” This presents a cultural and behavioural barrier to sharing information and to getting it to (all) the people who need it – one that should not be under-estimated.

Not knowing what information is relevant

In another life, I led a lot of what we then called Information Resource Planning assignments. We would interview key stakeholders in an enterprise to find out what information they required. Once we had their requirements, I always asked one final question: “If you had this information, what would you do differently?” Very few people could answer this question or had even thought about it. Enterprises need to take an outcome and role based approach to identifying and meeting information requirements. Expanding on my earlier question, we need to ask: ” Based on the outcome(s) we want to achieve, what decisions/actions need to be taken, who needs to take them, and what information do they need – where, when and in what format – to take them, and what information do we need to know that things are working as they should be?”

Too much information

Today we are drowning in information and, as per the Gartner prediction above, it is only going to get worse. Even if the information that we require is available, it may be lost in the sheer volume of information – the information noise. This noise level is only going to increase. If we are to cut through this noise to what is relevant, it is even more critical to take an outcome and roles based approach to defining information requirements. We will also need to beyond the traditional reporting metaphor and simple, or simplistic dashboards to much more sophisticated, yet intuitive (see “System complexity” below) analytical and data visualization tools.

Bad data

One of the biggest risks to organizations is “bad data quality.” Results from Scott Ambler‘s September 2006 Data Quality Survey show that 46% of data have some data sources that are a “complete mess” or the data itself has serious problems. In an April 2009 data quality PRO survey of Data Quality in Business Intelligence, 42% of respondents reported minor issues, 50% reported major issues, and 4% didn’t know –  leaving just 1% reporting no problems. A 2007 Accenture CIO survey claimed that the costs of compromised data quality are clear—billions of dollars squandered each year due to mistakes, manual processes and lost business. Of the CIOs surveyed,  29 percent said that they had minimal or limited data quality efforts in place, even for critical systems, and only 15 percent of respondents believed that data quality was comprehensively (or near comprehensively) managed. Indeed, not a single North America-based organization reported that they have a fully comprehensive data quality program today. Information is only as good on the data it is based on. It will take time to implement workarounds for, and fix the mess that we have created. In the interim,  we need, at a minimum,  to know how credible the information is and what confidence we can have in decisions based on that information.

System complexity

ERPs were promoted as one “solution” to the information management challenge, but have  proven a challenge for many enterprises – see ERPs – Can’t live with them – Can’t live without them!. Where they have been successful, they may have done a good job of integrating data across enterprises, but few would describe them as easy to use. Even if relevant information is available, if it is too complex or time-consuming to get at it, people won’t. While somewhat simplistic, I have often felt, and even more often heard that “if I need to be taught how to use it, I won’t use it.” Again, information needs to be relevant, outcome and role based, and easy to access and understand.

Go with the gut

Business intelligence was identified in the 2009 SIM Trends Survey as one of the top technologies that enterprises were planning to invest in. Research reported by Accenture in 2008 found that close to half (40%) of major corporate decisions are based on “gut feel”.  The reasons for this executives cited most often, which reinforce some of the points above, were: because good data is not available (61 percent); there is no past data for the decisions and innovation they are addressing (61 percent); and their decisions rely on qualitative and subjective factors (55 percent). 23 percent of respondents identified “insufficient quantitative skills in employees” as a main challenge to their company, and 36 percent said their company “faces a shortage of analytical talent.” 39 percent of respondents said that IT capabilities restrictions were a major challenge and 27 percent said there was an inability to share information across organizations within their company. I also wonder if this might not also be a bit of the “cult of leadership” where they believe that they have achieved a level of knowledge/wisdom where they don’t need information to make good decisions.

Information and people are the two most important and, in all too many cases, the most ineffectively utilized assets in today’s enterprises. What information is available to people – be they executives, managers, workers, suppliers, customers or other stakeholders –  the quality of that information, and how they use it is a key part of what determines business success or failure – value creation and sustainment, or value erosion and destruction. This is true both for “business as usual” activities and – even more so – for transformational change. If enterprises do not get the information piece right, their transformational efforts, and their survival, will be in extreme peril.

Managing Change – The Key to Delivering Value

Whilst the availability of frameworks such as Val IT, and others, can help enterprises implement or improve their value management practices, at its core, any initiative to implement or improve value management is about organizational change. Over the past couple of decades, many enterprises have undertaken programs to improve corporate performance, yet many of these have failed. The underlying cause of these failures is that most failed to persuade groups and individuals to change their behaviour.

Here, even the use of the term “organisational change” can set false expectations by overlooking the emotional aspects of change. George H. Sejits and Grace O’Farrell of the Richard Ivey School of Business in London, Ontario wrote “One of the more important reasons that change efforts fail is that the idea of ‘organisational change’ is an illusion. Organisations do not change. It is the individuals within organisations that change their behaviours. Unless the need to change is perceived as an effort to create positive outcomes including…the expansion of personal power and a more interesting job, individuals can be expected to resist the initiatives that are part of the overall change effort.” In the context of value management, this can be even more difficult as it is individual board members and executives that are being asked to change their behaviour – behaviour that they may feel has served them well in the past.

Effecting change requires a well-defined and disciplined change management program. Such a program depends upon a number of critical success factors. One is strong and visible executive championship. Another is a clear and realistic vision of the future state. Another is adequate resources – change almost always requires an investment in expertise, funding, and infrastructure over and above the normal costs of conducting ongoing business operations. Management of the program must also be flexible enough to change the journey and, possibly, the destination as more information is known and/or internal or external circumstances change.

A critical element of any change management program is communication – a change-related communications plan should address the following four elements—as defined by William Bridges in his book, Managing Transitions :
• Purpose: Why are we doing this?
• Picture: What will it look like when we get there?
• Plan: How will we get there?
• Part: What will be my role, both in getting there, and when we get there?

While all four of these elements are important, it is the last one—What is my part?—that is typically the most challenging. Make sure that not only is the question “What is in it for me?” answered, but also, and perhaps even more importantly, recognise that resistance to change, whether calculated or unconscious, is a common challenge when working with both individuals and groups. Naturally, people question why change is necessary and wonder whether it will hurt them – it is “loss” which most people fear most of all from change. The initial reaction to change is “What am I losing?” Take the time to understand and acknowledge what benefits, rights, privileges or freedoms key stakeholder groups believe they are losing – again, don’t forget that individual board members and executives are human beings with emotions too – they will also be feeling this way, possibly more than others.

Don’t forget the reward system. As another colleague of mine once said “The good thing about reward systems is that they work – the bad thing about reward systems is that they work!” Align the reward system with the desired future state. Provide incentives for change. Define how achievements will be measured. And link these objectives to outcomes within the scope of each individual’s responsibility.

As Albert Einstein said, “The definition of insanity is doing the same things over and over again and expecting different results.” Introducing change is never easy – but it is necessary if we are to realize the full value of IT-enabled change.